Creating Mountain Memories
Look closely on the shelves of any skiing family’s bookcases, and you’ll likely find a dusty photo album of memories filled with sepia-toned polaroids and faded black and white images - snapshots in time of classic winter adventures.
Hidden in this archival treasure chest is a winter wardrobe history dating back to the days of rear entry boots, binding safety straps, woolen herringbone pants, denim, pom-pom hats, and boot gaiters. Turning the pages of these albums and reminiscing over these photos links the past to the present, keeping the embers of such memories burning brightly in a virtuous cycle of generational succession. Ensuring that this cycle can continue unabated is a core intention of Alps & Meters’ new Mountain Memories product collection.
Since its inception, Alps & Meters has adopted a mission to uphold the classic traditions of alpine sport. And like the long-standing and well-preserved memories of those family ski albums, the intended design of our garments have been focused upon crafting sturdy, classic, and well-made pieces that will last a lifetime.
Even the best-kept photos fade, however, and when considering both the longevity of our products and the alpine environment in which we travel and recreate, furthering the practical impact of the company’s mission throughout the entire product lifecycle from the point of inception to sunset has led to the creation of this assortment - designed to avoid landfills, nullify the practice of incineration and CO2 proliferation, while generating new forms of garment longevity.
Conceived in the pursuit of restorative and regenerative best practices, the launch of the new Mountain Memories capsule will explore Alps & Meters’ R&D waste to create an experimental assortment of products transformed from yarns, fabrics, and sewn fragments into new limited edition alpine sportswear styles with an extended life. Powered in partnership with Tersus Solutions, one of the world’s leading engines of apparel sustainability and textile circularity, the design of Mountain Memories is an incremental step of innovation on the journey of continuous improvement in sustainable design, development, and manufacturing.
A leader within the burgeoning sector of closed-loop textile innovation, Tersus Solutions was founded to accelerate the fashion industry’s transition from a linear pattern of product creation, distribution, and disposal, to one of comprehensive circularity. Founders, Jake Jackson and Steven Madsen, are a new breed of “green entrepreneurs” whose alchemy of environmental passion and scientific pursuits have fused a force of sustainable innovation that is raising environmental consciousness worldwide while solving a real-world problem via a unique suite of “green” capabilities residing at the forefront of outdoor-fashion industry innovation.
Located in Denver, Colorado, Tersus shares Alps & Meters’ love of skiing. As fellow passengers on this third rock from the sun, Jake, Steve, and the entire Tersus team are united in a similar mission to correct the weaknesses of product lifecycle management within the global apparel sector.
Alps & Meters was founded to uphold the classic traditions of alpine sport. Ensuring that those traditions endure is a driving force behind our new sustainable innovation partnership with Tersus Solutions and the launch of our recurring Mountain Memories collection. Located at the foot of the front range of the Southern Rockies, Tersus shares Alps & Meters’ values and desire to ensure that skiing can be passed onto our sons and daughters.
Whether via refurbishing, recycling, or upcycling, Alps & Meters is proud to partner with experts such as Tersus, whose ongoing efforts to unlock full textile circularity will ensure that the family ski albums of tomorrow are populated with the same snow-filled images and smiles of generations to come.